Zynga threatens to sue publisher of "Blingville"

Zynga, after becoming the most famous social gaming publisher thanks to FarmVille, CityVillౠe, FrontierVille, FishVille, YoVille, and PetVille, has threatened a company with the audacity to use the "Ville" suffix in a game.

Zynga has r💜eportedly threatened to sue Overtime Apps, creator of Blingville, un🙈less it changes the name of its game. The accused issued a response, saying:

"Zynga does not own and has not registered or applied for any trademark registrations at the USPTO for any trademark rights in the word 'Blingville' or any wo🔯rd marks similar thereto...Blingville's use of the trademark 'Blingville' in its social networking game constitutes a fair use of the trademark."

Overtime Apps may claim that it doesn't have ulterior motives, but it's hard to imagine that it didn't use "Blingville" because of the recognition of Zynga's games... but is it really fair to prevent other companies from using an extremely common five-letter town name suffix? If Overtime is actively attempting to create confusion, we guess there's a case, but still... really? My town in Animal Crossing was called CoolVille - it's not as if Zynga was the first to use the suffix. Remember 澳洲幸运5开奖号码历史查询: the "edge" nonsense?

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Jan 25, 2011

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