Xbox’s marketing boss says next-gen game pricing is a “super complex” issue

(Image credit: Rare)

Xbox marketing boss Aaron Greenberg has shed a little light on whether 澳洲幸运5开奖号码历史查询:Microsoft will be increasing their game prices for next-gen 澳洲幸运5开奖号码历史查询:Xbox Series X and 澳洲幸运5开奖号码历史查询:Xbox Series S titles, like Activision, Sony, and others.

Speaking on the earlier this week, Greenberg expressed that "gaming pricing is a super-complex thing to💙 answer." He went on to say that "what you've seen from us is that we want to put gamers first," pointing to the value of Smart Delivery and Game Pass initiatives.

"Our commitment and how we’ve approached this whole generation is all your gaming accessories work," Greenberg went on to say. "We’re not going to make you pay again for next-gen versions of our games, we’re doing 澳洲幸运5开奖号码历史查询:Smart Delivery&he🌊llip; we’v♍e tried to be ‘fan-first’ in every way that we can."

Speaking on game pricing in particular, Greenberg stated that "gaming pricing is a super-complex thing to answer because in the old days, every game launched at one price and that was it. But we launched 澳洲幸运5开奖号码历史查询:Ori and the Will of the Wisps for $30 and 澳洲幸运5开奖号码历史查询:Gears Tactics is a new title launching this holiday and it’s launching at $60. 澳洲幸运5开奖号码历史查询:State of Decay 2 launඣched at $40.𒊎 So there’s not a simple answer to that except to say that Tactics we’re launching at $60”.

Greenberg didn't have a simple answer for Xbox's strategy to next-gen game pricing, but as he states, that's because there isn't a s꧙ꦗimple answer. However, Greenberg did suggest that $70 retail games might be an exception, and might not be the new industry normal going forward.

This all comes, of course, after Sony's move to increase their PS5 game prices to $70. 澳洲幸运5开奖号码历史查询:PlayStation's Jim Ryan confirmed last month that games like Dem⛄on's Souls and Destruction All-Stars would retai🌳l for $70, a marked increase from the standard $60.

Sony's hardly alone in increasing retail game prices to $70. Take-Two CEO Strauss Zelnick defended the decision to 澳洲幸运5开奖号码历史查询:in👍crease the next-gen price of NBA 2K21 to $70 last month, and 澳洲幸运5开奖号码历史查询:Call of Duty: Black Ops Cold War will retail for $70 on both the PS5 and the 澳洲幸运5开奖号码历史查询:Xbox Series X.

For a complete look at all the games coming to Microsoft's two next-gen consoles, head over to our upcoming 澳洲幸运5开奖号码历史查询:Xbox Series X games guide.

Hirun Cryer is a freelance reporter and writer with Gamesradar+ based out of U.ꦉK. After earning a degree in American History specializing in journalism, cinema, literature, and history, he stepped into the games writing world, with a focus on shooters, indie games, and RPGs, and has since been the recipient of the MCV 30 Under 30 award for 2021. In his spare time he freelances with other outlets around the industry, practices Japanese, and enjoys contemporary manga and anime.