The exclamation mark says🔜 it all - anything to spice up a movie that's this teeth🅘-gnashingly formulaic.

Small-town innocent Rosalee (Kate Bosꦡworth) wins a contest to spend an evening with Hollywood heart-throb Tad Hamilton (Josh Duhamel), inexplicably charming him into infatuation despite being so sanitised she belongs in the first reel of Pleasantville. Factor in best friend Pete (Topher Grace) and his unrequited crush, and we've got a functional, if listlessꦕ, love triangle.

Blame falls squarely on scripter Victor Levin, who's already responsible for his fair share of zzzs with insipid American sitcom Mad About You. Writing with as mucꦆh edge as a birthday balloon, he esp𒁏ecially deflates the pivotal scenes between the duelling suitors.

Performances, meanwhile, are ju൲st fine, Bosworth glimmering behind her c🎶aricature and Duhamel channelling his inner Brad Pitt. The most notable showing of all, however, is the product placement.