Wii U pre-orders selling out online
Only time will tell if Nintendo's scarcity is self-imposed ꦰor a reaš¼l holiday craze
The Wii U's prices and models were only announced last week, but retailers are already selling out of their pre-order inventory. According to a report by , several major stores have closed their pre-orders for the new Nintendo console releāasing November 18.
GameStop is no longer offering pre-orders for either the Wii U's $300 8 GB or $350 32 GB models. It joins Best Buy, Toys R Us, Sears, Kmart and Target in closing down early purchases, though Wal-Mart still offers a special store bundle featuring the 8 GB unit. Cušstomers on Amazon's waiting list for Wii U have recieved emails stating that the system is not currently available but to check back in the future.
An analyst who spoke to CNBC noted that this does not necessarily mean Ną²intendo's next home console is hugely popular, just that the limited supply of consoles earmarked forš pre-orders has been exhausted.
"Nintendo tends to manage the distribution channel to generate some sort of perception that its [system] is in demand," said R.W. Baird senior research aną± alyst Colin Sebastian. "I think seeing these sellouts on some of the websites is not a negative indication. It's either neutral or slightly positive, but it's not conclusive."
Sebastš¦ian said some scarcity is important toš¦ make the product seem desirable over the holiday shopping season, but it is a delicate balance.
"You want a combination of as many units as possible, that are also perceived to be in short supply, but you don't want to under supply the markšet so people go out and buy something else."
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I got a BA in journalism from Central Michigan University - though the best education I received there was from CM Life, its student-run newspaper. Long before that, I started pursuing my degree in video games by bugging my older brother to let me play Zelda on the Super Nintendo. I'šøve previously been a news intern for GameSpot, a news wriź§ ter for CVG, and now I'm a staff writer here at GamesRadar.