Ubisoft has addressed the potential for "$70 price tags" on its games in 2021, clarifying that the company hasn't made any concrete decision on the matter just yeāt.
During a Q&A session following its third-quarter earnings call, Ubisoft was asked whether players should expect a price hike in the company's next fiscal year, which spans April 2021 to March 2022. Without giving a definitive answer one way or šthe other, Ubisoft CFO Frédérick Duguet admitted that the company is evaluating its game prices but hasn't made a final call.
).Ubisoft is far from the first major player in games to talk about rising game prices, specifically to $70/£70. ę¾³ę“²å¹øčæ5å¼å„å·ē åå²ę„čÆ¢:Take-Two CEO Strauss Zelnšick has twice spoken out in support of tź§he idea, telling in September that "we deliver a much, much bigger game for $60 or $70 than we delivered for $60 ten years ago."
Of course, we've already seen a couple of $70 PS5 games, including Demon's Souls and Destruction All Stars, and Sony CEO Jim Ryan has argued that $70/£70 is a fair price for PSš¹5 gį¦ames.
"Yes, I do [consider £70 games fair]," he said. "If you measure the hours of entertainment provided by a video game, such as Demon's Souls, compared to any other šÆform of entertainment, I think that's a very straightforward comparison to draw."
For more on $70 games, check out our piece on why a rise in game prices is inevitable, and ultimately a good thing for gamers.
After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I waš °s hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.
