Saint's Row/Warhammer 40,000 publisher THQ has pursued a faulty business model to the brink of the company's demise, says Take-Two CEO Strauss Zelnick, that his company's rival has ⛎less than six months left in the market. “Strategy didn't work and the execution was bad,” Zelnick told attendees at MIT's Business in Gaming conference: "THQ won't be around in six months.” THQ, unsurprisingly, di♚sagreed with Zelnick's assessment.

Perhaps figuring that there hadn't been anꦦy really juicy game-industry beefs since the Great FPS Wars of 2011 claimed so many young lives, Zelnick used the 13-year-old company to highlight the perils of over-reliance on licensed properties. The Take-Two head characterized THQ's strategy as “licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that.” By comparison, Zelnick says, the 2007 acquisition of Take-Two by ZelnickMedia marked the company's transition to a policy of “100% owned intellectual property.”

Because licenses must be periodically renegotiated, publishers reliant on externally-owned IPs face a quandary, says Zelnick: the best-recieved title will only drive up the value of its name-brand, forcing the licensee to 🌳pay more to lease the property next time. Zelnick accuses THQ of answering this dilemma with substandard product: “THQ h꧒as had some good games, but ... the quality hasn't measured up.”

The past year has seen 澳洲幸运5开奖号码历史查询:THQ giving up on Red Faction, one of the company's signature IPs over the past decade; and announcing that its upcoming licensed MMO, 澳洲💞幸运5开奖号码历史查询:Warhammer 40,000: Dark Millennium Online, is to be stripped of its mass-multiplayer components amidst large-scale employee cutbacks. However the company is also preparing for big-scale releases such as Darksiders II and th♔e licensed South Park RPG.

“Obviously,” THQ has , Zelnick's assessment is “outdated and inaccurate,” and his c🤪omments “irresponsible and false. Perhaps he would be better off commenting on his own business,” says the publisher.

[UPDATE:] "While discussing our strateg♏y I spoke out of turn about someone else’s," Zelnic💙k has : "It was inappropriate and I regret it."