Steam's new regional price guides make games more expensive pretty much everywhere outside the US

Steam logo on blue_1080
(Image credit: Steam)

Valve🌜 has updated its regional pricing tool, and a new set of pricing recommendations would make games more expensive pretty much everywhere outside the United States.

Steam sells games in 39 different worldwide currencies, and Val💃ve offers a r🍎egional pricing recommendation tool which automatically suggests prices for various regions based on a developer's chosen base USD price. Developers do not have to take Valve's recommendations and are ultimately responsible for their own pricing choices, but Steam's pricing tool makes it extremely convenient for devs to just accept a quick conversion for dozens of currencies they might not otherwise be familiar with.

It's been some time since Valve last changed its regional pricing suggestions, though in a recent developer-focused documentation update, the company said it was making a "commitment to refresh these price suggestions on a much more regular cadence, so t🧸hat we're keeping pace with economic changes over time꧋."

Now, the first of those 'refreshes' , and if developers choose to update their prices accord🌱ing to the new recommendations - it's not an automatic process - games would get more expensive pretty much everywhere outside the US. Recommended prices in euros are going up by 18%, for example, and Chinese yuan recommendations are increasing by 21%.

Global economics are complicated, and Valve's pricing recommendations are not based purely on exchange rates, which do not always account for the buying power of a region's ✱ordinary citizens. Under the new recommendations, a $60 USD game would cost around $30 in Brazil. That's a 32% increase from the previous recommendation, but it might seem quite cheap - until you realize that the a✃verage Brazilian salary is a fraction of the average US salary.

The changes are much more remarkable in regions that are going through economic upheaval. Argentine peso recommendations for a $60 game have gone꧒ up from 650 to 3800, a 485% increase. Over the past few years, Argentina h𒀰as suffered some of the worst inflation rates in the world, and even after a nearly 500% increase, that recommended price would still translate to around $24 USD.

Response to the pricing chang🌠es from players has been mixed. Some are naturally unhappy that prices are increasing at all, though a is filled with players relieved after fears that the new re𒆙commended prices would be even higher. Still, there's talk of abandoning Steam in all this, and at least one meme saying 'chau Steam, hola Game Pass.'

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The other issue in all this is that players in more affluent regions are more than willing to use VPNs to purchase games at a discount from regions with favorable pricing. A few weeks ago, 澳洲幸运5开奖号码历史查询:indie game Let's Build a Zoo made waves when Mike Rose of publisher No More Robots revealed that the game's inexpensive pricing in Argentina had a . Regional price abuse also lꦛed to volatile pre-order campaigns for games like Horizoꦍn Zero Dawn on PC.

The folks at of what all the new prices look like. It remains to be seen how many publishers will take Valve's new recommendations, but if you've been eyeing a purchase on Steam, you might want to make it soon. Of course, it's equally likely that big publishers like EA wiꦅll continue to ig🐎nore the regional pricing recommendations and keep games like Need for Speed: Unbound for less affluent regions.

If you need to game on a budget, check out our guide to the 澳洲幸运5开奖号码历史查询:best free games.

Dustin Bailey
Staff Writer

Dustin Bailey joined the GamesRadar team as a Staff Writer in May 2022, and is currently based in Missouri. He's been covering games (with 🎶occasional dalliances in the worlds of anime and pro wrestling) since 2015, first as a freelancer, then as a news writer at PCGamesN for nearly five years. His love for games was sparked somewhere between Metal Gear Solid 2 and Knights of the Old Republic, and these days you can usually find him splitti📖ng his entertainment time between retro gaming, the latest big action-adventure title, or a long haul in American Truck Simulator.