Developer Runic Games may have missed out on millions of dollars inpotential revenues due to the rampant overseas piracy of its RPG Torchlight, but far from lamenting the rise of illegal downloadꦇs, CEO Max Schaefer says it's an aspect of the industry the studio actually embraces.

“Millions and millions of copies of Torchlight downloaded from the illicit market in certain Asian 𓂃territories. And that’s fine with us,” Admitting Schaefer during in a chat with PC Gamer at E3. “We knew it was gonna happen. For us, we kind of see it as, down the road, we’re building an audience. We’ve long since announced that we’re going to be doing an MMO, and y’know, we kind ofᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚ view it as a marketing tool for us. We’re going to have millions of people who are familiar with our franchise, familiar with our style, and who are going to be ready customers when we do a global MMO.”

At E3 to promote Runic's upcoming sequel, Torchlight 2, Schaefer furtherstated its the company'sstrategy to sell for less and forgo anti-piracy measures like D🦄RM, explaining: