Red Bull's augmented reality app will give you wings, possibly a sugar-induced coma

Red Bull, the energy drink brand of choice for red-eyed c🔜ollege students and marathon gamers, has launched a new iOS augmented reality app which lets users design virtual car racing tracks by setting up real Red Bull cans in a connect-the-dots fashion.

Launched on Tuesday, Red Bull's Augmented Racer app uses the iPhone's natural feature recognition abilities, accelerator and gyroscope to first identify Red Bull cans and then stitch together a racetrack according to their placement, elevation and the speed at which they are scanned. The data is then translated into game code and – voila – a mediocre racing game is born. Confused? Maybe full-time NASCAR star, Kasey Kenneth Kahne, can 🔯bring you up to speed.

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According to the company, ♒a good sized track can require anywhere from 6 to 100 cans to build. According to common sense and , however, no human (super or otherwise) should ever consume more than a few Red Bulls a day. Coul𓃲d this be the first app to justify an FDA label?

[Source: via ]

Mar 3, 2011

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Matt Bradford wrote news and features here at GamesRadar+ until 2016. Since then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an editor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multi💟tude of industries.