A Japanese analyst has claimed that the PlayStation brand is in "decisive decline" in the region, citing low sales of the company's latest console, the PS5. 

In an article on , translated and republished on (via ), Ace Economic Research Institute analyst Hideki Yasuda said that the PS5's launch was Sony's second-smallest ever in the region.

Yasuda says that Sony sold 240,0🧸00 PS5s in the console's first six we🎉eks, a figure lower than any other Sony home console managed in the same timeframe, and higher than only the PSP. Based on those figures, the analyst suggests that his firm "cannot see" that "Sony has plans for success in the Japanese market."

Yasuda says that while Sony and SIE head Jim Ryan might claim to value the Japanese market, their actions don't live up to their words. Citing no Japanese narration for the PS5 reveal and manufacturing issues leading to limited launch allocation in the country, as well as the decision to shift 澳洲幸运5开奖号码历史查询:Sony Interactive Entertainment's HQ to the US, the a♓nalyst suggests that the Japanese audience have "accused Sony of disregarding the Japanese market," and that the company's attitude to the region has been "rather cold."

Despite Yasuda's misgivings, Sony has cause to be confident about the PS5's launch, both in Japan and around the world. The console's Japanese launch outsol🌼d the Xbox Series X's more th💟an four times over, with 澳洲幸运5开奖号码历史查询:gl💎obal sales on day one topping 2 million. Jim Ryan has previously claimed that 澳洲幸运5开奖号码历史查询:the PS5 will also outsell the PS4, shipping more than 7 million units by April.

If you're still struggling to find a way into next-gen, here's 澳洲幸运5开奖号码历史查询:where to buy a PS5.