Lego Stitch |
Save $13 - We had advanced warning that this Disney Lego set would be hitting its record-low price at Walmart, but now Amazon has matched that with a great discount of its own.

Buy it if:
✅ You want a cute display kit
✅ Stitch is your favorite

Don't buy it if:
❌ You'd like a toy

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Lego Harry Potter Dobby the House Elf |
Save $34 - This surprisingly popular kit is down to its lowest ever price, which means I'm honor-bound to shout about the offer as loud as I can. So far as I'm able to tell, this has never been cheaper.

Buy it if:
✅ You want a fun display piece
✅ You're in need of a present

Don't buy it if:
❌ Those big eyes creep you out

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Lego Marvel The Avengers Quinjet |
Save $40 - It may be day two of Prime Day Lego deals, but we're still getting new record low prices emerging. This Quinjet set hasn't ever been cheaper, and suddenly leapt to this record low price in honor of the event.

Buy it if:
✅ The first Avengers was your favorite
✅ You want a playset for your kids

Don't buy it if:
❌ You'd rather save for Avengers Tower

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Lego Super Mario Piranha Plant |
Save $12 - Here's another record-low price to kick off this year's Prime Day Lego deals. Before this point, the cheapest it'd been was roughly $53. And because it averages $58ish most of the time, this is an even better offer.

Buy it if:
✅ You want a cool desk or shelf buddy
✅ You're looking for the perfect gift

Don't buy it if:
❌ You'd rather save your money for Mighty Bowser

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Lego Animal Crossing Nook's Cranny & Rosie's House |
Save $11 - The oh-so-adorable Animal Crossing sets have held their prices stubbornly over the last few months, so it's a big deal when any of them get a major price cut. The centerpiece of the first wave just hit its lowest ever price ahead of 2024's Prime Day Lego deals, so fans of the franchise are in luck. Before this point, it averaged $68 most of the time.

Buy it if:
✅ You want a centerpiece to your collection
✅ You're buying for adults or kids

Don't buy it if:
❌ You were hoping for a full Nook's Cranny

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Lego Animal Crossing K.K.’s Concert in The Plaza  |
Save $16 - This is probably the most iconic Animal Crossing: New Horizons Lego set you can get. Not only do you get to build the Plaza, but KK Slider puts on a concert as well. This is also one of the best discounts that the set has ever had.

Buy it if:
✅ You love Animal Crossing
✅ You want multiple models in one set

Don't buy it if:
❌ You hate Nintendo
 
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Lego Harry Potter Hogwarts Castle & Grounds |
Save $34 - One of the best new Prime Day Lego deals is, of course, a Harry Potter icon. This smaller, more affordable take on the wizarding school hasn't ever been cheaper, so now's a good time to dive in if you've been on the fence.

Buy it if:
✅ You want something truly iconic
✅ You don't want to pay/display the massive version

Don't buy it if:
❌ You already have the big one

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Lego Walt Disney Tribute Camera |
Save $30 - This delightful kit is a bit more subtle than you might expect from a Disney 100th anniversary piece, but it's very cleverly made with film 'negatives' spooling out and showing shots from classic Disney films. That's the set's lowest ever price too.

Buy it if:
✅ You want something a little different
✅ You're a fan of the classics

Don't buy it if:
❌ You want something more recognizable

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Lego Star Wars Boarding the Tantive IV |
Save $11 - If my math is correct, this delightful scene based on the opening of A New Hope hasn't ever been cheaper than it is now for this year's Prime Day Lego deals.

Buy it if:
✅ You want an iconic but affordable set
✅ You're buying for adults or kids

Don't buy it if:
❌ You hate stickers on sets

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Lego Harry Potter Talking Sorting Hat |
Save $14 - This may not feel like a massive reduction, but his kit rarely gets any discounts at all, so I had to point it out. Seeing as it only came out a few months ago, that's definitely not an offer to sleep on. And if you are in the UK, you can save up to £24 as well!

Buy it if:
✅ You want a fun conversation starter
✅ You'd like a smaller display piece

Don't buy it if:
❌ You want something full size

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Lego Star Wars Advent Calendar 2024 |
Save $9 - I'm pretty sure this is the lowest ever price for Lego's new Star Wars Advent Calendar, so it's perfect if you want to get ahead this year.

Buy it if:
✅ You'd like to be organized this year
✅ You don't want to risk it selling out

Don't buy it if:
❌ You're happy to wait for a better deal

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Lego Back to the Future DeLorean |
Save $45 - While this isn't the kit's lowest ever price, this is still a great offer... and an example of why it pays to keep an eye on other retailers during the sale.

Buy it if:
✅ You want a cool display item
✅ You love the trilogy

Don't buy it if:
❌ You're OK to wait for a better deal

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Lego Minecraft The Skeleton Dungeon Building |
Save $12.50 - While we have seen this set go for slightly cheaper in the past, paying around $22 for any Lego set is great. So, as far as Prime Day Lego sales, Minecraft fans will want to pick this deal up while they can.

Buy it if:
✅ You want a set suitable for young kids
✅ You're looking for a good gift

Don't buy it if:
❌ You'd rather have something more challenging

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Lego Icons Dried Flower Centerpiece | Save $22 - Everyone loves a good Lego flower set, and it's even better when one comes on sale. This Prime Day, the Dried Flower centerpiece is 44% off. It's also the perfect decoration for Fall. 

Buy it if:
✅ You want a decorative set
✅ You're looking for a good couple's activity

Don't buy it if:
❌ You have no room for a display

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Lego City Deep-Sea Explorer Submarine set | Save $27.90 - We love a kit that gives you multiple models to build, just like this Lego City set. In this set, you get a submarine, a shipwreck with cute sharks, and a mech! It's great for a play session as well as a fun underwater display. 

Buy it if:
✅ You want a toy as well as a decorative set  
✅ You love underwater themes

Don't buy it if:
❌ You have no room for a display

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Lego Architecture Statue of Liberty |Save $27 - Nothing screams classic Lego more than its architecture sets. Luckily, Prime Day has a few of these going on offer. However, the Statue of Liberty is one of the cheapest and most impressive, in case you don't know which set to pick. 

Buy it if:
✅ You love architecture
✅ You want a more challenging build

Don't buy it if:
❌ You'd want a fantasy set

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Amazon Prime |
Most of the best offers are exclusively available to Prime members. So, if you want to take advantage of them, you'll need to make sure you're subscribed.

Fortunately, there's a free trial that'll cover you far beyond the duration of Prime Day. Just remember to cancel your plan before the rolling monthly $12.99 / £7.99 fee kicks in if you don't plan on sticking around.

💲 Cheaper sets will get most discounts
Based on Primes of years past, anything older than a few months is game to receive a price cut. Mid-range and cheap sets are probably going to get the lion's share of savings, because they usually do. During July's Prime Day, most of the discounted kits were $50 / £𝓀;50 or less.

💰 Offers on premium sets are more rare
Even though less expensive kits steal the limelight during Prime, that isn't to say big ticket items won't get any love. For sure, very popular sets like Rivendell or the Ultimate Collector Series tend to be held back for flash sales in November. However, I have seen a couple of premium kits get impressive price cuts as part of the annual Prime Day Lego deals. F🐓or example, the Rise of Skywalker Millennium Falcon tumbled to a record low price of $127.99 in prior years. 

🎬 Sets for popular franchises get the best savings
I expect the most tempting Lego offers to be on major franchises such as Star Wars and Harry Potter this year. Even though all things Lego get their prices slashed during the event, the wizarding world, Marvel, Super Mario, Minecraft, and the rest🌃 rule the roost in my experience. Mosey on over to Amazon's sales page this October and you'll find them dominating the list.

❌ A lot of third-party knock-offs will appear
Unfortunately, you can guarantee that plenty of copycats will fill the digital sales racks. Be sure to check whether the item you're looking at is genuine Lego. You'll probably need to scroll 🧸past a lot of tat to find the good stuff, too.