Sony is prioritizing monthly active users over direct sales now, but the company's live-service games aren't doing too hot

A close-up of a Runner in motion during the Marathon game PS5 reveal.
(Image credit: Bungie)

澳洲幸运5开奖号码历史查询:PlayStation is shifting its business model to s💛omething that aligns more closely with its live-service ambitions, its new CFO Lin Tao says.

reports that in , Tao says: "Sell-in units was the focus but now 𝓡we are focused on monthly active users [MAU]. The management is focused on engagement anಞd MAU. This is leading to profitability."

Last quarter, PlayStation had a peak of 124 million monthl꧟y active users, which means a lot of potential spending. A🎃round half of those users are on PS4.

It may seem strange for a company with such a strong foundation in single-player first-party games to be prioritizin🌜g engagement over actual game sales, but a lot of companies are making huge amounts of money thanks to microtransactions purchased in free-tꦡo-play games.

Whenever someone buys a skin in Fortnite or Call of Duty, the plꦫatform the game is being played on gets a cut of the sale. Steam, Xbox, and PlayStation all take 30% of every purchase, so as long as people are playing live-service games on their platforms, these companies are making money without even having to release expensive new games.

Tao also says: "In the past, there were issues with the first-par💙ty studios, and Totoki-san was temporarily the CEO and talked about❀ various structural reform. Compared to a few years ago, the financial discipline is in place, but there's still upside opportunity here. Mainly, I think the mindset has changed significantly."

So, it seems Sony is💞 determined to keep PlayStation development spending under control while putting more focus on microtransactions in live-service games, which ex🧸plains why it's so keen to make more itself.

澳洲幸运5开奖号码历史查询:Concord was pulled from shelves just two weeks after launching, which has cast more doubt than ever over Sony's ability to give a big live-service game a successful launch. There's already some controversy around the publisher's biggest live-service release this year, as Bungie has admitted 澳洲幸运5开奖号码历史查询:Marathon used another artist's work without crediting them.

Check out the 澳洲幸运5开奖号码历史查询:best free games you can play right now.

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I'm Issy, a freelancer who you'll now occasionally see over here covering news on GamesRadar. I've always had a passion for playing games, but I learned how to write about them while doing my Film and TV degrees at the University of Warwick and contributing to the student paper, The Boar. After university I worked at TheGamer before heading up the news section at Dot Espo൩rts. Now you'll find me freelancing for Rolling Stone, NME, Inverse, and many more places. I love all things horror, narrative-driven, and indie, and I mainly play on my PS5. I'm currently clearing my backlog and loving Dishonored 2.

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