A pair of former Nintendo employees have shared their unique perspecti🏅ves on why the company's games are priced the w🔯ay they are and why they never go on sale.

Even among notoriously tight-lipped video game companies, Nintendo is famous for being cagey, leaving a lot of the company's inner workings shrouded in mystery. That's why, when two people with such intimate kꦿnowledge of the company's marketing strategy share some insights, it's worth paying attention.

In the wake of the Switch 2's reveal, which mainly due to 澳洲幸运5开奖号码历史查询:pricing concerns and 澳洲幸运5开奖号码历史查询:pre-order woes in the US, has been something of a controversy, former Nintendo marketing leads Kit Ellis and Krysta Yang have been opening up about their time with the company on their Kit & Krysta podcast. In a recent episode, they said the Wii U flopped so b🔜ad that getting third-party support on Switch was "really hard," but reckoned that the Switch 2 is about to mark a new era where "there's no more proving yourself."

In the episode (), the duo dove into Nintendo's mantra wh❀en it comes to pricing its games, which they characterized as "respect the value." Ellis shared that the pair would often be approached by influencers wanting access to Nintendo software for giveaways, and when they would forward these pitches to the higher-ups, they would "often get a long lecture."

"Nintendo products have immense value, we must always respect that immense value," Ellis said. "This is why these things don't go on sale. The value is the value and we are seriously into that concept🤡 of 'respect the value of what this thing is that we have made, because it is ver⭕y special.'"

"This isn't Ubisoft," he joked.

"As a Nintendo customer, fan," Yang agreed, "you're kind of conditi🌄oned to, '𝓡If I want to buy this, I might as well by this now, because it's not going to go on sale.'"

Though, Yang did offer something of a vague counterpoint to the co🦹mpany's rigid price strucไture, saying, "Well, how far are you taking this concept of how much your stuff is worth?"

"It's a Nintendo tax," agreed Ellis, arguinᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚg from Nintendo's perspective that, "What we made was $60. A lot of those other games that are $60 are junk. They don't have the level of Nintendo quality or polish or attention, so we need to distinguish how premium this thing is through the pricing, and you will come to understa♎nd that."

While neither Yang nor Ellis mention Switch 2 specifically, it seems like the unspoken context behind the chatter is 澳洲幸运5开奖号码历史查询:Nint﷽endo's intr🙈oduction of some $80 games, including 澳洲幸运5开奖号码历史查询:Mario Kart World. The backlash to the premium price tag has been swift and unified, but in response Nintendo has defended the pricing 🎃by saying the racing game is "probably the ri♈chest Mario Kart experience" fans will have ever had.

It's also worth extra clarification that it doesn't seem $80 games will become the new Nintendo standard any time soon, with big in-house games like 澳洲幸运5开奖号码历史查询:Donkey Kong Bananza still being priced at the usual $70 mark.

For everything coming to Nintendo's new console on its June 5 launch, here's a list of all the 澳洲幸运5开奖号码历史查询:Switch 2 launch games we know about.