Nintendo uses burlesque dancer to sell Wii, sadly remains family friendly


Above: The video player currently used for this makes our site vomit, so clickthis image for the ad instead

"Jade", should you believe her to be a real person and not a made-up construct living in a suspiciously Nintendo ad campaign-styled home, covers all Nintendoad bases, being a) a woman, b) attractive to the men viewers yet homely and empowered for the women viewers, and c) fairly ambiguous of ethnic heritage and therefor probably demographic-baiting gold in the eyes ♉of a marketing ma✱n.

She poses, she dances, she tends to child, and most importantly of all she does all of this relatable modern-woman activity whi❀le powered by Wii Fit.


Above: Or, if it pleases you more, this one

Wii Fit! Modern Woman! Burlesque! Mothering! Burlesque! ASPIRATION! I come at this with a cynical media-savvy head, obviously, but to be fair it's a pretty clever ꦇif highly calculated mash-up of themes for the market Nintendo is going for. Particularly given burlesque's resurgent cool over the last few years and the fact that there's currently a movie out with the name of sꦺaid art form as its title.

There areevena couple ofbrief shots where you can see herbehind the f🌜ans. You know, for dads. What do you reckon? Sharp, progressive advertising, or ultra-cynical demographic laser? Or are you just disappointed that there aren't enough nipple tassels?


Above: Oh go on, have a couple of Photoshopped ones then

Long-time GR+ writer Dave has been gaming with immense dedication ever since he failed dismally at some '80s arcade racer on a childhood day at the seaside (due to being too small to reach the controls without help). These days he's an enigmatic blend of beard-stroking narrative discussion and hard-hitting Psycho Crushers.