Netflix to launch cheaper, ad-supported tier in early 2023

Eleven in Stranger Things season 4, episode 9
(Image credit: Netflix)

Netflix is planning to launch a cheaper, ad-supported streaming tier in early 2023, according to the company's shareholder letter that accompanied t🐷heir quarterly earnings (via ).

The streamer said⭕ a "lower priced advertising-supported offering will complement our existing plans, which will remain ad-free." The new tier will be rolled out in selected markets first, but the co🤪mpany didn't specify which countries would get the service first. 

"We’ll likely start in a handful of markets where advertising spend 🌺is significant. Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering. So, our advertising business in a few years will likely look quite different than what it looks like on day one," the company added.

Back in March, the streamer said it had 澳洲幸运5开奖号码历史查询:"no plans" to introduce adverts to the platform, before 澳洲幸运5开奖号码历史查询:announcing plans to introduce adverts the following month. The streamer lost nearly one million subscribers o🅷ver the last three months, and this cheaper tier is certainly a ploy to lure customers back. 

Netflix is also trying to 澳洲幸运5开奖号码历史查询:cut down on account sharing, with a new feature being trialed earli𓃲er this year where subscribers received a prompt that allowed them to add viewers who don't live in the account holder's household to their subscription package at a discounted price. There was also a recent price hike f🍨or subscribers, with the streamer's basic tier jumping to $9.99 per month, up from $8.99/month previously.

Looking for more streaming inspiration? Check out our picks of the 澳洲幸运5开奖号码历史查询:best Netflix movies and the 澳洲幸运5开奖号码历史查询:best Netflix shows to add to your watch list. 

Entertainment Writer

I’m an Entertainment Writer here at GamesRadar+, covering everything film and🔯 TV-related across the Total Film and SFX sections. I help b♍ring you all the latest news and also the occasional feature too. I’ve previously written for publications like HuffPost and i-D after getting my NCTJ Diploma in Multimedia Journalism.