The developer of real-time kingdom-ꦓbuilder Lords Mobile has announced a joint partnership with SmileyWorld and Epik as part of a unique venture that will bring digital NFT collectibles to its strategy game.

Lifestyle brand SmileyWorld is home to the original Smiley, wh🐼ich is celebrating its 50th anniversary this year. To celebrate, CEO Nicholas Loufrani says the company is "thrilled" to be working with Lords Mobile developer IGG as part of its push into "a new era" of digital engagements.

Lords Mobile makes players the rulers of their very own kingdom. To help expand your borders and defend against threats, you'll need to gather resources and recruit powerful heroes, training armies to fight at your side. A multiplayer title that allows you to join forces - or battle against - players around the world, Lords Mobile launched in 2016 to critical acclaim, winnin༺g two G🌠oogle Play Awards (including one for Best Competitive Game) in the years after its launch.

You can check out Lords Mobile, and its partnership with SmileyWorld and Epik, by downloading the game via the for iOS, the for Android, or for PC.