They're perhaps the most important part of a marketing campaign.

Forget the posters, the image releases and all the talent blathering on about how funꦅ it was to make the damned thing.

The trailer for a new movie is the first time that we as audience members and dutiful film f🦄ans get to make an informed dec🌜ision for ourselves on whether or not a new film will appeal to our sensibilities.

Would you have seen Star Wars if it hadn't been for that brilliantly foreboding first teaser? How about This Is England or, um, Titanic ?

Here's our guide for h🦄ow to replicate that all for yourself...

Recruit Voice-Over Bloke

The Cliché: All trailers ne🍰ed the dry and dulcet tones of a scholarly narrator.

Appears In: Star Wars , (500) Days Of Summer , everything else ever...

How To Make It Real: In lieu of actually hiring one of the professional blokes whoꦿ lend their craggy tones to the moving images of movie trailers, you’ll want to find somebody with an amazing set of pipes to give your trailer an air of menace and authority.

If you’re strapped for cash, you could get the same guy who provided your film’s quirky narration to do the trailer, as well. Just like in (500) Days of Summer .

And if money’s really, really tight, record the voice-over yourself🥂, pop it into your computer and use a special filter to warp it u♊ntil you sound all deep-throated and luscious. Easy.

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Show All The Best Bits

The Cliché: Trailers shouldn’t hold back 🧸on the good stuff.

Appears In: X-Men Origins: Wolverine.

How To Make It Real: So you went through a horrible production, ဣeverything went wrong, and you’re left with an absolute stinker of a film.

Still, you need to make a living, so you'll be needing as many people to come and ཧsee this as possible. Here, a little trickery 🍌is required.

Take all of the best bits from your film (anything with explosions, people yelling, or, like, massive ඣtrucks ไsmashing into each other) and chuck them all into the trailer.

Trus♈t us, you’ll be thanking your lucky stars when people show up in their droves to pay good money to see your rubbish.

Just💛 prepare yourself for some scathing reviews. But you knew the film was rubbish to begin with anyway, didn’t you?

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Use Some Clint Mansell Music

The Cliché: Composer Mansell’s ‘Lux Aeterna’, written for Requiem For A Dream , is𝓰 used to score many a dramatic movie trailer.

Appears In: Sunshine, The Da Vinci Code.

How To Make It Real: The list of trailers that have utilised Mansell’s singularly breathtaking slice of musical nirvana are numerous: I Am Legend , Sunshine , The Da Vinci Code , even Avatar turned t🔥o Ma🥀nsell for a bit of dramatic audio-love.

Easy enough to translate into your own traile🗹r. Hop onto iTunes, download the track, and tinker to your heart’s content u♍ntil your images fit the soaring scoring.

Adds layers of class and gravitas to anything it’s paired up with. Heck, it even made us want to see King Arthur .

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Don’t Worry About Spoilers

The Cliché: Trailers don’t mess about worrying that audiences might get spoiled, they shove it all unapologeticallyꦬ up there on the screen.

Appears In: Iron Man.

How To Make It Real: In this age of internet information overload, you’ll be lucky to pull off a Ch🎉ris Nolan and sustain secrecy about your flick for longer than the time it takes for a match to burn out.

(Even Nolan hasn’t managed to stop the web spies from revealing a fair few of upcoming Inception ’s tricks.)

So beat the web geeks to it and chuck whatever you want into the trai🎶ler. Somebody dies? Make it a feature. Got a massive scrap as the fil😼m’s centrepiece? You better not leave that bad boy out!

In the world of trailers, quantity r🔯eally d✃oes overrule quality.

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Write Some Funky Inserts

The Cliché: Trailers are nothing without their wordy insert cards, which act as shorthand for the film&rsquo🐻;s plot beats.

Appears In: Scream 3, The Girl With The Dragon Tattoo.

How To Make It Real: One of the main things that has survived the silent film era is the use of wordy inserts. Forget the adage that one picture is worth a million words; sometimes a few select sentences will help you get to the meat of your tr𝓰ailer sooner.

It’s all about the word selection here, as well. Scream 3 played around with the trilogy rules, handily setting up the premise of the new sequeꦇl while giving us the impression that this was the franchise’s endgame.

Other trailers use the inserts to add emotion and context. Superlatives are an absolute must – your movie is now awesome , unbelievable , groundbreaking , inspiring . Grab a theꦓsaurus and throw a couple of darts at i♑t.

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Get Some Media Quotes

The Cliché: A🐼 trailer needs to be backed up with some sensational review quotes urging you to watch 𒅌'the best film of the year'.

Appears In: A Single Man.

How To Make It Real: A survey of 2,000 moviegoers back in 2004 revealed that just 33% of p✃eople take reviews into account when they go to see a movie (welcome to the age of free-thinking!). Meanwhile, the IMDb was found to influence about 28% of film fans.

That said, 70% of those survey🐓ed said that television ads were the main ♓influence for their decision to go take in the latest cinematic delight.

So, when all’s said and done, it’s the ads that do the work. Of course, a major part of any TV spot is the soundbites snipped from various outlets. So make sure you chase up publications and scour the mags for the 🦹best quotes out there.

Bribing critics with Starb💮ucks vouchers goes a long way, too. Just so you knowꦅ.

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Link To A Viral Website

The Cliché: Trailers🅺 always have to end with the address to a viral website.

Appears In: The Blair Witch Project , Tron Legacy , The Matrix.

How To Make It Real: These days, yoꦗur marketing camꦓpaign is only as good as your viral strategy.

Tron Legacy is currently leading the pack with its convoluted and intricate campaign, which includes the , while Disney have been mailing website owners secret codes, and revealin🌜g bits and bobs all over the internet. There was ༺even a conference of the fictional Encom company from the movie.

If you want your 🍃flick to have eve🐻n a fighting chance in the market, you’ll need the trailer to capitalise on all this information-dripping paraphernalia.

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In Lieu Of Mansell, Get A Cool Track

The Cliché: If you decide not to go with th♎e Mansell score, a killer track will make any trailer feel ultra-slick.

Appears In: Reservoir Dogs .

How To Make It Real: If Ma♑nsell is too predictable a soundtrack for your trailer, why not use an awesome-sounding track to flesh out your aural landscape?

Best thing about it is the songs have already been recorded, all yo💖u need to do is have a play𓃲 about with the sound gauges and make sure the song beats hit the plot beats just right.

Have a browse on iTunes, flick through y🎶our favourite CDs (anything by Jacko, Daft Punk or Filter works quite well), then let rip.

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Tell Us Some Names

The Cliché: Names and their associated past 𝄹works hold almost as much weight as Academy Award nominations, something that trailers should capitalise on.

Appears In: Avatar.

How To Make It Real: Unless your uncle’s Francis Ford Coppola, or Steven Spielberg once threw a birthday party for you when you were nine, you may be a little limited in the name droppi💦ng here.

Nobody particularly wants to see the film ‘From the goddaughter of the son of the husband of the mistress of the pet of 澳洲幸运5开奖号码历史查询:James Cameron’, so try to g🌄round it a bit꧋ in your own exaggerated reality.

Those superlatives will come in h🥀andy again here. You are now a ‘visionary’ director, or the writer of the ‘groundbreaking, moving’ drama about a woman who once loꩵst a balloon to the elements.

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Show Off Your SFX

The Cliché: Trailers should always capitalise on the groundbreaking visꦍual effects that aꦕre on offer.

Appears In: The Matrix.

How To Make It Real: Simples; make sure yo𓃲u shoot a special effect scene,🔴 for a start.

All films should feature special effects (according to the Hollywood Bible), so you need at least one scene with some fanc🌄y CGI showing off. If you’re feeling the pinch, blow up a microwave in the back garden, or drive your Gran’s old Ford into a brick wall.

Squibs are fun, too. Set a load up in your living room (attach them to anything that looks cool exploding: some of mum’s crockery, the sofa etc), and let rip. Shove all that in the trailer, and you’ve got yourse🐈lf some sure-fire eye-candy.

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If It’s Foreign, Don’t Tell Us

The Cliché: Trailers💙 shouldn’t necessarily advertise a film as non-English speaking, as this could alienate a wider mainstream audience.

Appears In: The Girl With The Dragon Tattoo.

How To Make It Real: Eas🐭y enough: cut o🍷ut all dialogue, use those funky text inserts, and let Voice-Over Bloke do all the talking.

Or just don&rs♏quo;t make a film in something like Na’Vi to begin with.

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Release A Red Band Version

The Cliché: Trailers released with a Red Band 🐻rating contain juicier material (sex, filthy language), and ca𓆏n give a more realistic impression of what the film's like.

Appears In: Get Him To The Greek.

How To Make It Real: Green band trailers are ꦍfor losers – talk ab✤out filmic castration.

What you want is a meaty, bloody, warts-and-all red band ღtease that slips off the censor shackles for a🔯 right good jamboree.

With red band, pretty much anything goes. Nudity? Go for it. Swearing? Feel free. Violence? Let rip! If your film is particularly stuffed with any of those three things, it's a red band you'll be after. So really go to town.

What's your favourite trailer? Tell us below!