Sept 27, 2007

The Bungie-developed Xbox 360 game officially launched stateside on Tuesday, Septembe🦩r 25 in the midst of some of the largest doses of hype the industry has ever seen.

Earlier reports have stated 澳洲幸运5开奖号码历史查询:Microsoft expected day one sales of "just" $155 million. By comparison, Halo 2 generated𝐆 $125 million in day one sales.

In the first 20 hours of the game's release, over 1 million Xbox Live users have played Halo 3 online, making the game's release day the "most active Xbox Live gaming day in history," according to 澳洲幸运5开奖号码历史查询:Microsoft.

Retail giants GameStop and Best Buy ar🌳e predictably ecstatic with 🌠the results.

GameStop senior VP of merchandising Bob McKenzie said in a statಌement, "With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history.🐻"

Best Buy VP of movies and games 🉐Jill Hamburger called the initial demand for Halo 3 "astounding," adding, "the game is on track to become theꦏ number one gaming title of all time."

The game had pre-or🔯ders of over 1.7 million copies in the US.

Halo 3 is a game that could've sold loads of copies based on its name alone, but 澳洲幸运5开奖号码历史查询:Microsoft has executed a formidable marketing campaign that has infiltrated consumer psyche🦩s to drive the point home. The TV ad campaign alone cost Microsoft $10 million.

The com🔥pany line touts the game as "the biggest day in eไntertainment history," as Halo 3's $170 million day one sales surpassed Spider-Man 3's opening weekend box office revenue of $151 million.

But even 澳洲幸运5开奖号码历史查询:Microsoft will admit that the comparison isn't apples to apples-a movie ticket may♚ cost around $10, while a standard copy of Halo 3 runs $60, with the Legendary Edition chiming in at $130.

Regardless, $170 million is $170 million no matter how you cut it, and in addition to stellar reviews, you can't really blame 澳洲幸运5开奖号码历史查询:Microsoft for wanting to toot its own h🧔orn about Master Chief's latest outing.

Source: