Git gud and buy the DLC, please: Elden Ring publisher Bandai Namco says getting people to beat Mohg and Radahn was key to Shadow of the Erdtree marketing

Elden Ring
(Image credit: Bandai Namco)

澳洲幸运5开奖号码历史查询:Elden Ring's publisher has revealed getting players to beat two difficult bosses in order to access 澳洲幸运5开奖号码历史查询:Shadow of the Erdtree was critical to the expansion's marketing.

If you somehow didn't already know by now, you need to 澳洲幸运5开奖号码历史查询:beat Mohg, Lord of Blood in Elden Ring and 澳洲幸运5开奖号码历史查询:Starscourge Radahn in order to access Elden Ring's new Shadow of the Erdtree DLC. This might be obvious to many, but a recent revelation earlier this month from 澳洲幸运5开奖号码历史查询:Bandai Namco revealed at least 77% of Elden Ring players on Xbox hadn't yet beaten both the boss💞es required for the DLC, and those﷽ numbers weren't much better on Steam and PlayStation.

recently spoke to Bandai Namco Europe's chief marketing and sales officer Anthony Macare, where the executive addressed the fact that only 39% of Elden Ring players on PC had beaten Mohg and Radahn. That's a far cry from the 77% of Xbox players who did not, but it's still a pretty surprising statistic for 澳洲幸运5开奖号码历史查询:FromSoftware's huge RPG.

"That statistic... does present a unique challenge," Macare says. "However, with over 25 million units sold, evꦗen a fraction of our player base constitutes a substantial audience. Our marketing efforts have been tailored to engage this s🍌ignificant segment effectively," he continues, adding that he believes Shadow of the Erdtree will be a "powerful motivator" for players to beat both bosses required for the DLC.

"The journey to the DLC is as much a part of the adventure as the content itself, and we're excited to see players rise to the challenge," Macare adds. That'♌s a challenge to the 25 million Elden Ring players out there if ever I've heard one - you better get your skates on to access Shadow of the Erdtree.

On the other hand, Elden Ring speedru🐼nners have been 🐽proving you can reach the DLC entrance in just 28 minutes, from a fresh save file at that. Thankfully, 澳洲幸运5开奖号码历史查询:veterans also came together to help the many🐽 players who haven't beaten Mohg triumph.

Check out our guide on how to start the Shadow of the Erdtree DLC in Elden Ring if you want a full walkthrough on where exactly to go once the expansion launches. And our 澳洲幸运5开奖号码历史查询:Elden Ring DLC release time post to find out when exactly it launches.

Hirun Cryer is a freelance reporter and writ🎉er with Gamesradar+ based out of U.K. After earning a degree in American History specializing in journalism, cinema, literature, and history, he stepped into the games writing world, with a focus on shooters, indie games, and RPGs, and has since been the recipient of the MCV 30 Under 30 aw𒅌ard for 2021. In his spare time he freelances with other outlets around the industry, practices Japanese, and enjoys contemporary manga and anime.