Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared"
ꦅNintendo will be ready to fix any issues if they happen, say Kit Elli𒆙s and Krysta Yang

The 澳洲幸运5开奖号码历史查询:Switch 2's launch is finally upon us this week, and there are understandably a few concerns from fans wondering if the 澳洲幸运5开奖号码历史查询:Nintendo eShop will be able to withstand the surge of people rushing to download 澳洲幸运5开奖号码历史查询:Mario Kart World as soon as i🥀ts metaphorical doors are opened. According to two of the company's former ma🦹rketing leads, that's not something Nintendo will know in advance, but it will be "prepared" to fix any problems.
Kit Ellis and Krysta Yang – once the hosts of Nintendo Minute, and respectively the former director of social media marketing and original content and senior manager ꧑of creator relations and original content at Nintendo of America – have released a new video (further below) discussing what the company is likely to be busy with behind the scenes in the run-up to the console's launch on June 5.
Ellis mentions the worries from players that the eShop could potentially "burst into flames," noting that all those who've purchased the Mario Kart World console bundle will be receiving a download code that they mus🐬t redeem in order to play it. That's in addition to other things like the Switch system transfers, andꦫ returning fans redownloading their Switch libraries, that are likely to keep Nintendo's servers busy.
Addressing this, Ellis notes that not only is the new console's launch thankfully staggered worldwide thanks to time zone differences, but "there are a lot of people right ꦇnow who are planning for this, have probably been talking about this for weeks if not 🐼months."
Specifically, he says these employees will have been discussing "what can we do, how can we stay in touch," pointing out that Nintendo of America will likely want to hear how things go in Japan, where the console will be la༺unching a few hours sooner.

"'Please give us your updates, is there anything that you did, is there anything that you saw that you didn't expect so that we can be ready,'" he says, giving an example of a conversation likely to be happening very soon. "This game of like Telephone and, you know, col🌱lective pla📖nning is happening in a big way right now."
Yang notes that this process is called "triaging," and it's something that only happens "during real𝓰ly, really big things like big launches like this." It requires those involved to "be on a call about every two hours or so," even into the night, to give updates on the current situation – good or bad.
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The communications team is on hand to potentially "communicate out to the general public, like 'hey we recognize that there's an issue happening, here's the fixes that are coming" if things start to go awry, giving indicatꦫions of when things might be back online and what's being done to fix it.
She notes that Nintendo won't "know 100% what is going to happen, it's a wait and see," while Ellis agrees: "They won't know until the thing actually happens." Although this could sound a little bit concerning, Yang reassures: "Yes, but they're prepared in terms of like having a team that can either fix it, or w🍃ork on a fix, and communicate that out to people."
Yang adds that a team will be "on call," with Ellis saying that he can "remember many Christmas days where we had these calls scheduled, like 'Oh the eShop has died, and here's what's happening.'" On the other hand, however, launches that Nintendo had "been nervous" about, like 澳洲幸运5开奖号码历史查询:Fortnite's Switch release, ended up going without a hitch. Here's hoping that issues are minimal when the new console's launch ac🥀tually rolls around on 🐼Thursday.
If you're keeping up with 澳洲幸运5开奖号码历史查询:Nintendo Switch 2 news, also be sure to check out our roundup of 澳洲幸运5开奖号码历史查询:upcoming Switch 2 games.

I'm GamesRadar+'s Deputy News Editor, working alongside the rest of the news team to deliver cool gaming stories that we love. After spending more hours than I can count filling The University of Sheff💧ield's student newspaper with Pokemon and indie game content, and picking up a degree in Journalism Studies, I started my career at GAMINGbible where♏ I worked as a journalist for over a year and a half. I then became TechRadar Gaming's news writer, where I sourced stories and wrote about all sorts of intriguing topics. In my spare time, you're sure to find me on my Nintendo Switch or PS5 playing through story-driven RPGs like Xenoblade Chronicles and Persona 5 Royal, nuzlocking old Pokemon games, or going for a Victory Royale in Fortnite.
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