Tuesday 4 July 2006
Senior figures in the games industry have expressed their concerns over the price of PlayStation 3 and suggest Sony should be looking at introducing a price drop in 200🌳7 in order to com🃏pete.

Ubisoft president Yves Guillemot told Bloomberg news agency that he expected PS3 to sell out when it is launched later this year but that the high pr🧸ice, which could be as much as %26pound;425 in the UK, may put off many casual consumers in the following months.

Sega of America executive Scott S🥃teinberg expressed similar apprehension about the price during an online interview but believes the strength of the PlayStation brand is such that PS3 will still be a success.

Steinberg believes that PS3 will be successful but that Sony "has a job to do in selling and marketing [PS3] to not only gamers; [Sony's] also got to play with the Blu-ray platform in the consꦚumer electronics market".

He then went on to suggest that a price drop would have to be considered quite soon after launch. "[Sony's] going to have to li🌞fecycle price the hardware in a way that brings it to the masses, I would think relatively soon, becauܫse it is expensive."