Gameloft at peace with copycat reputation

If imitation truly isthe sincerest form of flattery, then the mobile game developers at Gameloft can be considered one of the videogame world's most prolific ass-kissers. Good as their games may be, there's no denying that Gameloft's app store empire is built on blatant copies of popular PC and console titles. Far from denying its cloning habit, however, a new interview with Gameloft's CEO Michel Guillemot reveals that the studio actuaౠlly emb🍎races its role as a harbinger of well-made iOS knock-offs. In fact, Guillemot argues thatthe company isdoing mobile gaming consumers a favor.

on the ups and downs of developing games for mobile platf🧜orms, Gameloft CEO Michel Guillemot defended the studio's practices, saying, “The 💦video game industry has always played around a limited number of themes. There is maybe one new idea a year."


Above: Shadow Guardian (aka Uncharted)

to pipe some its more popular games such as N.O.V.A (aka Halo) and Asphalt 5 (aka Gran Turismo) directly into Panasonic's future line of Viera Connect HDTVs. Gameloft may be one of the most blatantcopycats in the iಞndustry, but they'💞re making a ton of coin doing it and they aren't aboutto stopanytime soon.

The complete interview, along with 📖a few choice words for EA's app store strategy, can beread at

Jan 12, 2011



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New iOS looks oddly familiar

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Matt Bradford wrote news and features here at GamesRadar+ until 2016. Since then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an ediꦕtor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multitude of industries.