EA's support for Tiger Woods wearing thin
"We're willing to give him the benefit of t𝐆he doubt for a period of time," says CEO
EA's relationship with Tiger Woods may becooling downaccording to the publisher's chief executive, John Riccitiello, who recently hinted at a possible split if the pro golfer's performance on the course continues 𒐪to decline.
Speaking at this week's Reuters Global Me🍌dia Summit in New York, Riccitiello stressed that EA has absolutely no plans to sever ties with Tiger for its 2012 version of the Tiger Woods golf games, but that its patiencewith Woods is waning.
"This is no threat against Tiger... we're with him because he has the promise of being the world's best golfer,%26rdquo; said Riccitiello, later adding, "He sort of stuck with us for a very long tꦡime and we made great business together... We're willing to give him the benefit of the doubt for a period of time."
Since his highly-publicized turmoil last year, Tiger's golf game has taken a noticeable hit. He's failed toand has since lost his coveted posi🌼tion as the world's number one pro golfer.
]Dec 1, 2010
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Matt Bradford wrote news and features here at GamesRadar+ until 2016. S💃ince then he's gone on to work with the Guinness World Records, acting as writer and researcher for the annual Gamer's Edition series of books, and has worked as an editor, technical writer, and voice actor. Matt is now a freelance journalist and editor, generating copy across a multitude of industries.