DC and Webtoon partner to bring DC superheroes to 75 million mobile users

DC išŸ… s looking to reach Webtoon's vast user base with "unique explorations of the DC Universe"

DC and Webtoon Entertainment, Inc.
(Image credit: DC / Webtoon Entertainment, Inc.)

DC and Webtoon Entertainment, Inc., a digital webcomic platform specifically formatted for vertical mobile viewing, wą¹„ill be collaborating on a creative partnership tšŸŒžhat will involve several, standalone webcomics series involving its superhero properties, what the publisher calls "unique explorations of the DC Universe."

However, keeping with DC's ę¾³ę“²å¹øčæ5开儖号ē åŽ†å²ęŸ„čÆ¢:more recent position on continuity, the publisher made it a point to add the webcomics will be created to "appeal to aź§…ll fans, without the need to know or read any previousā€ stories."

The announcement was light on additional details, promising them along with information about local languageš’†™ translatiošŸ˜¼ns in the coming weeks. 

However, you can probably bet ę¾³ę“²å¹øčæ5开儖号ē åŽ†å²ęŸ„čÆ¢:Batman will be involved. 

According to Webtoon's CEO Ken Kim in the announcement, its digital platform can serve as a bridge for DC's iconic superhero propertišŸƒes to its "huge worldwide audience of young comics fans."

"The potentišŸ’Æal to express famous IP through our platform, which is mobile native and focused on ease of access ā€“ is sšŸ’¦uper exciting," he says.

DC general manager Daną²Œiel Cherry III says the publisher will reach a new generation of fans worź¦°ldwide through the partnership, and it is working closely with Webtoon writers and artists to adapt its characters to the platform's mobile format 

"Our shared goal is to create fun and compelling DC stories tšŸ„‚hat all readers will enjoy," says Cherry. "This partnership is yet another example of DC's ambition to 'meet fans where evešŸŽr they are' and continue sharing DC fandom."

Founded in 2004 by South Korea's Naver Corporation, the platform has an estimated base of and is one of two dominant platforms in the space along with its competitor Kakao CšŸ¬orp. who DC has released webcomics with since 2019. 

It is not clear how DC's new partnership with Webtoon will affect the availabšŸ’ƒiź¦—lity of its comics on Kakao. 

Webtoon also publią¹„shes webcomics basešŸ…°d on Marvel Comics properties like Black Widow. 

"This collaboration is a landmark for us asā™ we work toward a new age of digital comics in the US," said David Lee, head of content at WebtšŸ»oon Entertainment. "We're so happy to introduce long-beloved DC characters to our service ā€“ and we're looking forward to sharing more details soon."

Speaking of digital comics, check out our recommended ę¾³ę“²å¹øčæ5开儖号ē åŽ†å²ęŸ„čÆ¢:best digital comics readers.

ę¾³ę“²å¹øčæ5开儖号ē åŽ†å²ęŸ„čÆ¢:Michael Doran

I'm not just the Newsarama founder and editor-in-chief, I'm also a reader. And that reference is just a little bit oldšŸ§”er than the beginning of my Newsarama journey. I founded šŸ§øwhat would become the comic book news site in 1996, and except for a brief sojourn at Marvel Comics as its marketing and communications manager in 2003, I've been writing about new comic book titles, creative changes, and occasionally offering my perspective on important industry events and developments for the 25 years since. Despite many changes to Newsarama, my passion for the medium of comic books and the characters makes the last quarter-century (it's crazy to see that in writing) time spent doing what I love most.