The waiting time between WoW expansions is typically measure🐎d in years, but according to Blizzard boss Mike Morhaime, the mega-studio has plans to shrink that gap by increasing the frequency of its add-on releases.

Revealed during his call to investors, Morhaim said Blizzard is seeking to reduce the waiting time between expansions as a means to keep up with WoW subscribers' increasing appetites. According to Morh💜aime, years 🍰of playing has trained WoW enthusiasts to cut a swath through expansions at a much faster rate, leaving them hungry for more soon after the content's release.

"I think with Cataclysm they were able to consume the content much faster than with previous expansions but that's why we're working on developing more content,” explained Morhaime, adding, “We launched our first update last week and we have another update that's already in test. The response we've gotten so far from players has been very positive and we really think we need to be faster at delivering content to players and that's on🍨e of the reasons we're looking to decrease the amount of time in between expansions."

May 10, 2011