Aug 29 2007

Developers who focus solely on MMO projects are "setting [themselves] up to fail," reckons Paul Sams, chief operating officer for World of Warcraft creator Blizzard. He believes devs and publishers need to avoid being caught up in th🗹e "blood lust" of subscriber-led revenue.

"I think a lot of companies that get a taste of what an MMO can do for their financial performance - they get this, and I'll use a Blizza෴rd term, thꦓey get this 'blood lust' for more...

"[At Blizzard] We think that having a portfolio that is focused solely on MMOs is going to set you 🎉up to fail. You're putting all your eggs in one basket, assuming ♒that all the gamers are going to want to play that type of game over and over again."

Sam♐s revealed his insider-advice to Edge magazine during the Blizzcon event in LA earlier this month. Blizzard's COO was also keen to point out that the heavy-hitting developer will be practising what he preaches, and not rushing headlong intoworking on a WoW sequel.

"We need to give World of Warcraft time to breathe. That's why a lot of sequels don't perform, because players don't want to pick up and leave the community and all the things that they've don🔯e. They've put a lot of time and energy into it. To ask them to move is a big request."

Plans for a WoW sequel are afoot, however, with Sams hoping that Blizzard will "time it right," while colleague Frank Pearce predicts WoW's lifespan to stretch between five and ten years. You can read Edge's full B♉lizzcon feature inissue #180, on sale from tomorrow.