Amid backlash, The Finals lead doubles down on the FPS’ controversial AI usage, says it allows the team to “work better and faster, and do more with less”

A character from The Finals is showered in gold against a bright pink background
(Image credit: Embark Studios)

The brand and communications director of The Finals developer Embark Studios has addressed the backlash to the studio's controversial choice of leaning on AI when developing the popular new FPS game, saying that the generativꦡe tools allow the team to "work better and faster, and do more with less."

Speaking to , Embark Studios brand and comms dire๊ctor Sv꧋en Grundberg says the choice to discuss the team's use of generative AI tools on a podcast earlier this year was a deliberate one. 

"We saw the discussion happening, and one of the reasons we discussed it from the onset [on the developer podcast] was because we have been super transparent about the use of AI-based TTS (text-to-speech) in the game," he says. "One thing that we want to make really clear in terms of how we use those tools in🎃 The Finals is that we use a combination of reco♔rded voice actors and AI-based TTS that is based on contracted voice actors, we don't generate voice and video from thin air."

As for the why, Grundberg says leaning on generative AI tools allows the✤ team to "work bet🤡ter and faster, and do more with less." 

"That's been throughout all levels of craft at Embark Studios, which includes procedural tools for environmental design, like photogrammetry, and other areas like aniꦑmation as well," he says. 

"I think with these new tools, they're not going to go 🗹away. T😼he important thing for us is to be transparent about the way we use them. That's the context we want to provide, going forward."

As for concerns that the usage of AI in this♉ manner takes work away from voice actors, Grundberg says that Embark Studios does "use a bunch of voice actors," although "these new tools allow us to do things that we couldn't do before outside of our means."

While 澳洲幸运5꧅开奖号码历史查询:The Finals is enjoying a fine launch thanks to a fun TV Show-style premise and impressive des𝕴tructive capabilities regarding environments, its use of AI has hung over it over the past few months.

As Grunderg alludes to, Embark Studios h♐osted a in July featurin𒀰g two audio designers who confirm using "incredible" AI tools to create voiceovers in The Finals.

"We use AI with a few exceptions," one developer said. "So all the contest🥀ant voices, like the barks and both our commentators are AI text-to-speech. For things we call vocalizations, like player breathing, vaulting, ju𓆏mping, that's something we use us in the studio to record, just grunting. We can't really get the AI to perform those kind of tasks yet."

It did not go down well. It's not uncommon to see executives lick their lips at the thought of by getting AI to do the job to a fraction of the quality in numerous fields, though worry about the unchecked potential of AI🅷 goe꧙s beyond writing professions to that of actors, too.

"I have actually played The Finals🌜 at multiple points - there was a very early VIP/Press playtest, then closed betas - I had my suspicions but I didn't want to say anything in case I wౠas wrong, or maybe it was at least just placeholder," Evil West actor Gianni Matragrano before The Finals launched.

"But now at a big Open Beta with 150k concurrent pla🙈yers, this is definitely just their vision. And it doesn't sound good. I hope they take player feedback into consideration and just cast someone."

Genshin Impact and Dying Light voice actor Kit Harrison : "What really ♍sticks with me is that they needed to bring 🅘in real actors to get the grunting, effort, and breathing sounds because the AI can't do it. It can't replicate the noise that I make when I stand up from my chair, but it wants to take my job?! Don't make me laugh."

For now, though, Embark Studios is holding firm on it꧃s decision to use AI to assist development.

The Finals’ tanky Heavy class is steamrolling the competition, and it’s only taken 7 days for FPS fans to call for a nerf.

Iain Harris
News Editor, Games

I joined GamesRadar+ in May 2022 following stints at PCGamesN and PocketGamer.Biz, with some freelance for Kotaku UK, RockPaperShotgun, and VG24/7 thrown in for good measure. When I'm not running the news team on the games side, you'll find me putting News Editor dut♔ies to one side to play the hottest JRPG of 20 years ago or pillaging the depths of Final Fantasy 14 for a swanky ne♒w cloak – the more colourful, the better.